With mobile become an increasingly important part of a retailer’s strategy, new technologies are popping up everyday as shoppers are more inclined to shop with their phones nowadays.
Many are familiar with Apple’s iBeacon technology, but may not be so familiar with Euclid, the brainchild of ex-Google Analytics founding team, who has now brought their analytics know-how to the retail space.
The way Euclid’s technology works is by leveraging the use of its Wi-Fi technology to interpret shoppers’ behavior using physical locations. By tracking insights on how many shoppers come to a location, how long they stay and how frequently they come back, Euclid’s technology tracks shopping sessions to create a comprehensive monthly analysis of shoppers’ behavior for retailers.
Some may argue that Euclid’s system mirrors the iBeacon process of notifying retailers of shoppers in a retailer’s vicinity, but Adam Wilson, chief marketing officer at Euclid, says Euclid is, rather, a compliment to iBeacon technology.
“Our focus or mission is not to push ads at people- we’re not trying to provide retail content as folks come in close proximity to specific displays or locations,” he says. “What we’re doing is, for anyone that has Wi-Fi on their phone enabled, we will allow the retailers to do analytics on those behavior patterns, and that allows them to optimize their in-store experience.”
In January the team at Euclid launched Euclid Express, a free service for retailers’ in-store and mobile teams to give them location analytics.
“In many cases we can interoperate with their existing Wi-Fi infrastructure in the store so now they don’t have to install any physical hardware,” Wilson says. “They don’t need to pay Euclid a subscription to get started to understand their store location metrics.”
For retailers that may be worried about customers concerned with their privacy, Wilson says they should be at ease since Euclid’s technology just uses data-science to measure patterns across location metrics without collecting anyone’s personal information.
Also, as part of Euclid Express’s free retail location metrics, the Euclid team, just launched a “Reseller Program” today to allow third-party partners to sell and distribute Euclid’s solution as part of their existing Wi-Fi service packages.
With the launch of its Reseller Program, Euclid is also working with Wi-Fi channel partners General Datatech and Tekmark Global Solutions to give retailers better Wi-Fi-based analytic solutions.
“The vision behind the Euclid Reseller Program is to make activating locations analytics an easy decision and natural value-add to Wi-Fi infrastructure,” Mark Dahm, vice president of partnerships at Euclid, says.
Mobile shopping doesn’t seem to be going anywhere anytime soon, so Euclid’s technology may be a pretty good sell for retailers.
“The beauty of the Euclid solution is the ease with which it can be deployed, at no cost, on existing infrastructure,” Dave Donohue, vice president of telecom applications and managed Services for Tekmark says.
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